CSPO Class Product Choices
Browse the different companies and product ideas available on this page. As a team, select a company or a product idea for your work in the remainder of this class. Keep in mind, not all product feature ideas will come from your team. All products have Stakeholders that influence the direction of the product.
23 Skiddoo Games
We’ve been creating original board games, card games, and dice games for almost 100 years. Many of our competitors copy our game designs, but never seem to match our style. We have enjoyed 97 years of unparalleled success in the gaming market.
We have two needs (pick one). #1 Marketing materials that we can hand out at public Gaming Conventions. #2 New game proposals.
Click Away
Customized Social Networking for your organization, industry, university, and more. Gamify any social circumstance with our help.
(The need is to fully visualize the new social networking system, for a given domain)
Straight to You (STY)
We are a ground delivery shipping company. We have lately been finding that our truck packing system (which is just letting the truck driver optimize their own loads) isn’t working too well. Deliveries are taking too long, because drivers must move packages in the truck around between deliveries too often. We are also experiencing truck balancing issues when one side of the truck has considerably more weight than the other.
Drink to Rewards
We are a company that specializes in developing creative rewards programs for customer oriented companies and industries. We integrate all business partners, credit systems, etc. so our clients don’t have to.
Our current proposal is for a craft beer rewards program for the Midwest, USA. Currently, 1250+ craft breweries have been contacted with a 63% successful conversion rate. This initiative is still ‘on the drawing board’ so to speak. Very few ideas have been worked out.
*Thanks to David Douglas for this exercise idea
Story-Glyphics
We are a YA (young adult) book publisher. We have an innovative product idea that has tested quite well in every region world-wide that we’ve introduced it to. We propose that children and puzzle enthusiasts will enjoy books with short stories told entirely of unique sets of Story-Glyphs, icons that can be combined to express fun and interesting tales. We need new and interesting stories developed for us, quickly, so we can publish right away.
Alien Tours, Inc.
We are a company that provides interstellar vacations to all beings. We have recently added Earth and the Solar System to our catalog of vacation packages. We need a digital pamphlet (written in the Earth language of ‘English’) that summarizes our current offerings, and our future offerings in the Solar System.
*Thanks to Jean Tabaka for this exercise idea
Books R Us, Inc.
We are a virtual book store that intends to self-publish all public domain written works, on-demand. This includes all written works whose copyrights we have contracted for use, have expired, or were published prior to the use of local and/or international copyrights. We need materials to convince current copyright owners to partner with us, or sell us their copyrights.
*Thanks to Jean Tabaka for this exercise idea
Crazy Canine care
Leave your canine with our dog-loving professionals. Our 75 centers, nationwide, will offer full-day and partial-day plans for regular guests, as well as spa-like experiences for drop-in and scheduled guests. We need new marketing materials for our care centers.
*Thanks to Jean Tabaka for this exercise idea
Poseidon Condos, Inc.
We are uniquely positioned to begin offering luxury underwater condominiums. We currently offer Pacific and Atlantic Ocean locations. In the near future we hope to expand our offerings to the USA Great Lakes, Mediterranean Sea, and the Eastern coasts of Australia. We need marketing materials to bring ing both new residents, AND investors.
*Thanks to Jean Tabaka for this exercise idea
Serial Cereals
We’ve been building our brand for more than 150 years by offering families in 57 countries delicious and nutritious breakfast cereals. Our New Product Development division is in need of new ideas to springboard the company into the next decade. We need you to come up with mutiple, full-fledged cereal pitches for brand executives to choose from.
